Wednesday, February 4, 2009

A River Runs Through It



This could double as lost footage from the History Channels "Life After People" special. (Or perhaps the book it was based on, for all those fancy pants book reading elitists out there.) I rather liked the synopsis provided by The Independent in regards to the project:
For all its apparent easiness, in other words, Flooded McDonald's is really rather complex. Since it is clearly a work with a message, that message must be complex, too. The words "Danish collective" and "film about McDonald's" suggest straightforward agitprop, but Superflex's work is much cleverer than that. It understands that gruesome things become popular because they fulfil a human need – for a quick hit of salt and sugar, squashiness and warmth, for nourishment that can feel like care. Flooded McDonald's is certainly judgemental, but it isn't punitive: it happily admits that life is made up of equal parts of comedy and tragedy. It is a lovely, humane film, Scandinavian in a good way. I very much recommend you see it, although perhaps leave the popcorn at home.

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